About
I’m Tiegan Lucy Weatherhead, a 26-year-old digital marketing specialist. After gaining experience within a marketing team in the women’s health sector, I took the exciting step of launching my freelance business, Tiegan Lucy Digital Marketing, to focus on helping businesses grow through social media, email marketing, website functionality and (most importantly) an overall seamless digital presence.
Education
I have a degree in Sociology with a Specialism in Gender Studies from the University of Warwick, and my studies primarily focused on exploring various aspects of gender and education, including subjects such as international perspectives on gender, sociology of education, transformative gender, educational inequalities, transnational media ecologies, indigenous and global south feminisms, and masculinities.
My dissertation, “Investigating how ‘sex-positive’ sex education is in school: a small case study of teacher and pupil views”, explored the shortcomings of current Relationships and Sex Education (RSE) in providing a sex-positive perspective on sexual and reproductive health.
Whilst at university, my interests in RSE led me to join the executive team of the Sexpression Society, working as the Social Media Manager. I oversaw the management of the social accounts, created promotional content about their events and spread awareness about Sex and Relationships Education. This started my love for digital marketing!
Journey into Digital Marketing
I’d always been passionate about sex education and reproductive rights, and I wanted to find a way to make accurate, accessible information available to more people. So, I created my own Instagram account, OvaryActing (great name, right?), dedicated to sexual and reproductive health – a space to combine my creativity with a wider purpose.
I researched topics I cared about, that I felt everyone else should learn more about too, and turned what I learned into visually engaging, easy-to-understand infographics using Canva.
What began as a passion project quickly became my introduction to digital marketing – showing me how design, storytelling, and social media could come together to educate, empower, and spark conversation!
Tiegan Lucy Digital Marketing 